Slot Machine positioning

[ English ]

Books have been written on this topic, and the disquiet and face-offs about where the "hot" slot games are located in a casino are still bubbling – 60 years after the slots were first placed in the casinos.

The classic rule is that the better slot machines were located just inside the entrance of the casino; so that people going by would see jackpot winners … be impressed enough to come into the casino and play. Our view is that this is no longer true.

The great majority of the large casinos today are gigantic complexes … it’s no longer possible to see inside from the sidewalk, so there is no longer a reason to situate the ‘loose’ slots near any entrances.

Yet another classic rule is that loose slot games are put on the major aisles inside the casinos, again so that more fun seekers could see winning jackpots and be galvanized to play. Notably though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their philosophy about where to place the loose slot games.

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